Gavoweb posted a great slideshow about Generation Y.  One of the most interesting parts of the show is slide 11, which claims that the “rite of passage” for Gen Y is twofold: 9/11 and the economic meltdown (Just as the boomer rite of passage was Vietnam and the civil rights movement). It appears that “rite of passage” in this case means some sort of shared experience of influence and maturation.

What is significant to me is that, if true, we are smack-dab in the middle of that maturation process right now, which means the true defining character of our generation (I’m a Gen Y-er, made it in by two years) has yet to be seen.  It will be interesting to see how it plays out.

I wish it was possible to hear the presentation that goes along with the show.  I’m sure it’d be quite interesting to hear.  Alas, why is it that amazing content about generations often comes from marketing agencies like this? (That’s a rhetorical question. I know why. I just wish some other avenues were capable of doing such great work in the field.)